The audiobooks are here to stay: listening is as well reading
Although audiobooks are not a new phenomenon, it is in the last years when the format is experiencing a boom due to the possibilities that mobile devices and online platforms offer. Furthermore, audiobooks meet the needs of the new reader that apart from reading books in paper and electronic format, hears books as well.
FOCUS: OPEN ACCESS
Open Access. How to obtain benefits from your content and transmit knowledge
Open access publications are an essential part of the academic publications environment. However, it might often represent a problem for the traditional publishing houses since it is not always easy to get enough benefits and revenues and create quality contents. Which strategies can be followed in this sense in order to make both models compatible?
Analysis of user behavior- adapting the strategy of the company
What is bought and what is read? What do the readers think? Which are the new publications in the distribution channels? The correct analysis of data is essential in order to create an efficient and specific market strategy. To select the reader´s data and the knowledge of their interests is important to be able to identify the prospect clients and to improve the quality of content.
Online rights strategies – buying and selling in the virtual sphere
The backlist is an unattended revenue stream that generally is not commercialized because the promotion-related marketing resources are normally focused on the new releases of the year.
How can these publications be profitable? How can the rights sales be automatized? IPR License is a platform that offers international discoverability, as well as the possibility to negotiate rights efficiently through tools and services reducing costs at the same time.
Who will be the future reader?
The Generation Y or millennials represent a social structural change defined by the fact that they are the first digital natives. Their way of interacting socially and their consumption habits of information are conditioned by the use of new technologies, access to the internet and their participation in social networks. The successor of this generation is the so-called Generation Z or those born after 1996. They go a step further in the use of technologies and carry in their smartphones everything they need: access to the internet, photo and video camera, music player and all kinds of applications that shape their everyday life. For them, social networks are not virtual reality, but a real part of their personality. Traditional marketing doesn’t work for Generation Z. Marketers need to embrace technology and new ways of storytelling. What and how will this generation read in the future?
How to reach young readers? – New strategies in children´s and YA literature
Children´s and YA books are a continuing and reliable source of income partly because of innovative projects and creative illustrators. But, how can young readers be reached? how can reading awake more interest and attention in media? How to get to those whose language and ways of interacting between the real world and the virtual sphere are natural to them?
New initiatives in bookstores
More than half of the bookshops in Mexico are traditional. Most of them are located in the state of Jalisco and Mexico City. In many European countries there are more bookshops than publishing houses. Some stores are looking for new ideas to improve their spaces in order to offer a cultural experience. Others are trying to position themselves in the market including digital services or even they try to work as a collective to get a more prominent role. However, it is essential to have access to the metadata of books.
Business Model Creation for your content
Publishers work in a constantly evolving and competitive environment. That is why it is necessary to look for new ways of adapting to the challenges of the publishing sector. The use of technologies offer major advantages related to cost reduction, the possibility to increase international visibility, printing time limits reduction, etc. Several companies from the publishing sector have opted for some innovative business models such as print on demand, digital distribution and the use of apps.