10:00

Registration

10:30

Audience development
Keynote

There are more than 60 Million smartphone users in Mexico. Smartphones have become the main device for accessing to content. Which contents are sought and consumed on cell phones? How to connect the demand for certain contents with available profitable contents? How to connect an increasingly specific demand for content with an immense offer using innovative marketing strategies?

11:00

The digital era: broadcasting circuits, contents and user path
Round Table

How does circulation of content work for reaching its final user? Which strategies and which players are needed to connect users with content available online? Infraestructure, network coverage and devices: there is an audience in search of specific content. This audience sets trends according to the search mechanisms and replicates what is worth of sharing. New analysis methods such as Big Data are needed to find this audience that is already navigating and to offer them their demanded content.

12:00

Understanding big data
Keynote

Big Data provides an added value to many economy sectors as it helps them to take over the challenges in the digital era. How is information processed in the book industry? Buyer behaviour analysis and study is a key factor in the publishing business. The use of these technologies makes it possible to obtain a greater knowledge of the consumer in the decision-making process.

12:30

Transmedia narratives
Round Table

Transmedia narratives are a dinamic and interactiv way of storytelling that are closely linked to the dramatic and enormous development of media, more speficially, digital media. Their possibilities are as great and changing as our current digital ecosystem itself. Mediatic ecosystems are thus altered since those passive consumers of the past are now taking over more active roles that have an impact on relationship culture-communication.

13:30

Why going beyond books?
Closing Keynote

The growing innovation gap between technology and culture is a challenge: digitisation and new technologies such as artificial intelligence, virtual aud augmented reality, blockhain, 3D printing and big data can unleash innovation on all levels of the creative sectors. Although there are many innovative initiatives and new companies in the cultural and creative industries, very few of them can make it to the scale needed to have a greater impact in society and market. There is a growing gap between technology and culture. Culture, and thus society, struggle to reach the exponential speed of technological innovation.

15:00 – 16:30

Meet the experts
Conversations

Conversations with experts for sharing experiences, making questions and getting answers to specific issues of the publishing industry

15:00 – 16:30

Metadata
Workshop

Visibility and detectability of books is directly determined by the quantity and quality of descriptive data about the title. This is why metadata sells books literally. The aim of this workshop is to focus on the importance and the possibilities that metadata offers. With practical examples, this workshop seeks to cast light on the different aspects in the management and creation of metadata. Additionally, this workshop will deal with current developments of international standards.

16:30 – 18:00

Meet the Experts
Conversations

Conversations with experts for sharing experiences, making questions and getting answers to specific issues of the publishing industry

16:30 – 18:00

Everything you must know about distribution of e-books and audiobooks
Workshop

This workshop will showcase key aspects that a publisher or independent autor should consider if he wants to distribute his audiobooks and e-books more efficiently across the world. Some of the topics adressed will be: defining prices according to each country, metadata management, marketing actions for increasing visibility in online bookstores, payment management concerning royalties, marketing models for audiobooks and e-books, among others.

*A simultaneous translation will be offered throughout all sessions