Future and audiences

Technological innovations are transforming the way audiences interact with content, and this is being shared in a variety of platforms and media. What does this mean for the future of the reading experience? How can user-focused design of interactions promote the interest among audiences? This keynote will address the way narratives are being amplified by new media, what big data can say about audiences, and how more profound and significant connections can be created through a change between culture and technology.

Aditi Ruiz, USA/Mexico
Wizeline was founded on 2014 to help companies get better products to market faster by using data to algorithmically prioritize features in product roadmaps. They also provide teams of engineers to fast-track the development of new technologies and products.


The digital era: broadcasting circuits, contents and user path
Round Table

How does circulation of content work for reaching its final user? Which strategies and which players are needed to connect users with content available online? Infraestructure, network coverage and devices: there is an audience in search of specific content. This audience sets trends according to the search mechanisms and replicates what is worth of sharing. New analysis methods such as Big Data are needed to find this audience that is already navigating and to offer them their demanded content.

Gerardo Seifert, Mexico
Based in Guadalajara, this telecommunication company provides entertainment services, logistic and telecommunication solutions along with other residential and corporate solutions.

David Peman, UK/Mexico,
Nielsen BookScan
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.

Aditi Ruiz, Mexico, Wizeline

Moderator: Gina Jaramillo, Mexico
Radio 90.9 FM
Radio Ibero 90.9 FM was created by the Universidad Iberoamericana in its search for plurality and social justice through a new space of dialogue, cultural recreation and social reflexión.


Use of information for making decisions in the publishing business

How is information processed for the book industry? Study and analysis of buyer behaviour is a key factor in understanding the publishing business. The use of these technologies enables to obtain a greater knowledge of both the consumption and the consumer for decision-making.

David Peman, UK/Mexico, Nielsen BookScan


Transmedia narratives
Round Table

Transmedia narratives are a dynamic and interactive way of storytelling that are closely linked to the dramatic and enormous development of media, more specifically, digital media. Their possibilities are as great and changing as our current digital ecosystem itself. Media ecosystems are thus altered since those passive consumers of the past are now taking over more active roles that have an impact on relationship culture-communication.

Johanna Ángel Reyes, Colombia
Fundación Telefónica
The Fundación Telefonica, linked with the telecommunication company Telefonica, supports the digitization by developing social and cultural projects. It aims at promoting digital culture, education, employability and entrepreneurship.

Michelle Gama Leyva, Mexico
Universidad Iberoamericana
Considered one of the most prestigious institutions in the field of private education, the Universidad Iberoamericana offers a wide range of academic programs, including 36 graduate programs and 44 postgraduate programs.

Sergio Rodríguez Blanco, Mexico, Universidad Iberoamericana

Joseba Buj Corrales, Mexico, Universidad Iberoamericana

Moderación: Nidia Chávez Montiel, Mexico, Fundación Telefónica



Marifé Boix García, Germany, Frankfurter Buchmesse

15:00 – 16:30

Meet the experts

Conversations with experts for sharing experiences, making questions and getting answers to specific issues of the publishing industry

Martin Riethmüller, Germany, Ravensbuch

Elena Bazán, Mexico, Bookwire / Margarita Guerrero, Spain, Bookwire

Felipe González, Colombia, Laguna Libros

David Peman, UkMexico, Nielsen BookScan

15:00 – 16:30


Visibility and detectability of books is directly determined by the quantity and quality of descriptive data about the title. This is why metadata sells books literally. The aim of this workshop is to focus on the importance and the possibilities that metadata offers. With practical examples, this workshop seeks to cast light on the different aspects in the management and creation of metadata. Additionally, this workshop will deal with current developments of international standards.

Jan Goetze, Germany, MVB

Carlos Rojas, Germany/Mexico, Metabooks


Coffee Break

17:00 – 18:30

Meet the Experts

Conversations with experts for sharing experiences, making questions and getting answers to specific issues of the publishing industry

Álex Cerrudo, Spain, La Central

Mónica Diaz, Spain, UDL Libros

Jan Goetze, Germany, MVB / Carlos Rojas, Mexico, Metabooks

Philippe Hunziker, Guatemala, Bookstore Sophos

17:00 – 18:30

Everything you must know about distribution of e-books and audiobooks

This workshop will showcase key aspects that a publisher or independent autor should consider if he wants to distribute his audiobooks and e-books more efficiently across the world. Some of the topics addressed will be: defining prices according to each country, metadata management, marketing actions for increasing visibility in online bookstores, payment management concerning royalties, marketing models for audiobooks and e-books, among others.

Elena Bazán, Mexico, Bookwire

Margarita Guerrero, Spain, Bookwire


Closing Cocktail Contec at the CCEMx


Jazz on the terrace

*A simultaneous translation will be offered throughout all sessions