09:30

Welcome

Marifé Boix García, Vice-president Business Development Southern Europe and Latin America, Germany

Sonia Machado Jardim, President of the National Publishers Union, Brazil

09:45

Presentation of LitCam

Karin Plötz, Director LitCam

10:00

The Educopédia and the personalization of learning processes

Keynote

Rafael Parente, Subsecretary of new education technologies, Municipal Secretary for Education, Rio de Janeiro, Brazil

10:45

LitCam and UNESCO Brazil present
Technology and Literacy in Brazil

Carlos Spezia, UNESCO, Brazil

11:15

Education in a technology Atmosphere
Keynote

José Castilho, Executive Secretary for the National Reading Plan (PNLL), Brazil

11:45

Dissemination of information in the academic world
Discussion

Flavia Costa, Director University Press, Universidad Pedagógica, Argentina

Elsa Cristina Robayo, President of the Colombian University Press Association, Colombia

João Carlos Canossa, Executive-Publisher of Editora Fiocruz and President of Brazilian Association of University Publishers, Brazil

12:30

Inovando na aprendizagem da escrita

Ricardo Prado Schneider, Mobile Brain, Brazil

13:15

Lunch

14:15

Technology in Literacy
Discussions and Presentations Panel

a) Learning on mobile devices
Roberto Bahiense
, Nuvem de livros, Brazil

b) Learning with Smartphones: PALMA – Literacy Programme in the mother tongue
Prof. José Luis Poli, IES2 – Inovação, Educação e Soluções Tecnológicas, Brazil

15:00

Education and copyright: changes in the panorama and how to get prepared

Michael Healy, Executive Director, Author and Publisher Relations, Copyright Clearance Center, USA

15:45

Coffee break

16:15

Gamification
Presentation

Bruno Valente, CEO da Punch!, Brazil

17:00

Strategies for implementing educational projects
Presentation

Ana Paula Brandão, General Coordinator of the Mobilization and Community Articulation, Canal Futura, Brasil

17:30

Sport: a chance for equality in sport?
Debate

Flavio Carneiro, author, Brazil

Maurício Pinto, Coordinator for Sport in the Municipal Secretary for Sport in Rio de Janeiro; Executive Secretary of the Committee for Integration of the Education and Health Secretaries in Rio de Janeiro, Brazil

Moderator:Cristiano Reckziegel, jornalista

18:15

Palavras finais

Ricardo Costa, Associate Partner
Frankfurt Book Fair, Brazil