Welcome Coffee



Juergen Boos, President Frankfurt Book Fair, Germany

Karine Pansa, President Brazilian Book Chamber


Introduction LitCam

Karin Plötz, Director LitCam


LitCam and UNESCO Brazil present
Opening Keynote

André Lázaro, Ex Vice Minister for Education and Chief of Literacy Programme, Brazil


Reading promotion policies in Brazil and how to incentivize reading in Brazil through literacy projects

Galeno Amorim, President of Fundação Biblioteca Nacional, Brazil


National Pact for Literacy at the correct age 
Key Note

The National Pact for Literacy at the correct age is a federal commitment backed by the Federal, District, Municipal and State Governments to ensure that all children are literate at the age of 8 or at the end of the 3 year of basic education.

Lúcia Helena Couto, General Coordinator of Basic Education at the Ministry of Education, Brazil


The contribution of literature market to global literacy  
Round Table

The chief of LitCam, Shashi Tharoor, said once : “There are no books without readers, and there are no readers without literacy”. Publishers must encourage reading by publishing good books and providing good access to books, both digital and print.

Claudio de Moura Castro, Special Consultant of the Presidency of Grupo Positivo, Brazil

Sônia Machado Jardim, President SNEL, Vicepresident of Grupo Record, Brazil




The role of new media in global literacy. Learning with Bollywood films. Project Films with “Same-Language Subtitling”

Planet Read is a non-profit organization based in California and India. It focuses on reading and the development of literacy worldwide and has a very background of robust working in India. Planet read was originally created around the idea of    “Same-Language Subtitling” (SLS), an innovation for the mass literacy and development of reading through TV. The project was conceived and developed in 1996 by the Indian Management Institute, Ahmedabad, and nowadays upon the suggestion of the Institute is being implemented in Bollywood musical films, which are very popular in India.

Brij Kothari, Planet Read, India


Basic Literacy at the web

NALA and Avallain – New Way of offering an Acknowledge to people in literacy process in Irland.  In 2008 the National Agency for Literacy of Adults entrusted Availlain the development of the site www.writeon.ie. The website works as a part of the Distance Learning Service by NALA. Ireland has one of the highest rates in literacy problems of people between 16 and 25 years within the OECD countries. The purpose of the Distance Learning Service by NALA is to provide high-quality learning opportunities for free, focusing on the improvement of literacy despite any kind of social, cultural or economic tie and considering all levels of technical abilities. To attain this goal, NALA is committed to expand the access to literacy opportunities through Distance Learning. Since the launch of www.writeon.ie in September 2008, more than 23,000 users are active learners.  This presentation will provide some additional details on the context and will show how new media can provide enormous benefits to learners and educators, simplifying process and costs derived by offering high quality education to people in literacy projects.

Ursula Suter, Avallain, Switzerland


Learning with the use of Smartphones. PALMA – Programme for Literacy in Modern Language 

The implementation of this project in seven cities in the State of São Paulo has shown excellent results with 244 students divided in three groups: young and adults above 15 years, children between 9 and 10 that are still illiterate and a group of children with down syndrome.

Prof. José Luis Poli, IES2 – Innovation, Educacation e Technological Solutions, Brazil


Coffee Break


Learning with media: Education Beyond Walls, Brazil

Female children between 12 and 21 years anos that go under an interment, seek recover by going through knowledge acquired in this project. By this means, female students learn to make animations with  Stop Motion and, using Movie Maker, and will create education videos on different topics of everyday life that deal with environment, correct use of waters, pollution of rivers, and so on. These videos are shown by them to students at other schools and for this reason paradigms are suspended for attendants that are surprised by the fact of learning from interned students and for them too that see themselves in the position of conveying knowledge to other persons.

Sandra Caldas Sarago, Project Education Beyond Walls, Brazil


Do Twitter and Facebook contribute to literacy?
Round Table

Brazilian authors will discuss on the opportunities and risks of social media for literacy purposes.

Thalita Rebouças, author, Brazil

Cláudio Fragata, author, Brazil

Moderation: Jose Luiz Goldfarb, consultant, Brazil