09:00

Registration

09:15

Welcome

María Teresa Carbano, Fundación el Libro, Argentina

Marifé Boix García, Frankfurter Buchmesse, Germany

09:30

Navigating through cultural and creative industries
Keynote

Building a creative community across industries and sectors traditionally distant to each other is the key in the current globalised and digitised world. Content is not attached to a format and a specific sector but it navigates from one industry to another. Content should be flexible and adaptative to new uses and avatars. The current business models could be more profitable alone by expanding the value chain to other creative industries.

Máximo Jacoby, Secretaría de Cultura y Creatividad, Argentina

10:00

Implementing strategies from the music business to the book industry: Audiobooks as a new business model
Keynote

The development in the music industry brought along new business models. Digital downloads have come and gone and have been replaced by streaming. The consumption habits have changed. Listening to podcasts and audiobooks is increasing. Although audiobooks are not a new phenomenon, it is in the last years when the format is experiencing a boom due to the possibilities that mobile devices and online platforms offer. Furthermore, audiobooks are part of a changed, more mobile lifestyle. What are the chances for Publishers learning from the music industry and applying new audio strategies? How can business experiences be adapted for the book industry?

Kurt Thielen, Zebralution, Germany

10:30

How to participate in the boom of audiobooks?
Round Table

The fast growth of recent years in the audiobook sector is especially good news for publishing because audio is reaching “new readers—or bringing back readers who’d stopped reading,” citing male and younger consumers, in particular. What are the opportunities for publishers?

Kurt Thielen, Zebralution, Germany

Viviane MaureyUBook, Brazil

Eugenia BascaránStorytel, Argentina

Moderator: Javier Celaya, Storytel, Spain

11:30

What are the facts on audiobooks that I should know?
FAQ Session

There has been traditionally an urban legend that said that there was not a demand for audiobooks in Latin America. However in the last years, publishers are strongly betting on this format due to its immense growth.
This session includes:
– Evolution of audiobooks in Spanish (Latin America, Spanish speaking market in USA and Spain)
– Growth perspectives for the next 5 years
– Own production and rights cession: options for publishers
– Cost of production for audiobooks (Types of production / Formats)
– Profile of audiobooks readers: are they the same as print book and e-book readers, or are these new readers?
– Sales models for audiobooks (unitary sales, subscription models, streaming etc.)
– New ways of storytelling: original series in audio format.

Javier Celaya, Storytel, Spain

12:30

Networking break

13:30

New (digital) business models
Round Table

Publishers work in a constantly evolving and competitive environment. That is why it is necessary to look for new ways of adapting to the challenges of the publishing sector. The use of technology offers major advantages related to cost reduction, the possibility to increase international visibility, other distribution channels, printing time limits reduction, etc. Several companies from the publishing sector have opted for some innovative business models such as print on demand, digital distribution, subscription based models and the use of apps.

Elena Bazán, Bookwire, Mexico

Miguel Ángel Sánchez Maza, Podiprint, Spain

Cynthia Spaggiari, Leiturinha, Brazil

Moderator: Carlo Carrenho, Publishnews, Brazil

14:30

Metadata: Relevance for selling titles and how to proceed
Round Table

For many publishers, metadata are a new field of exploration. Without the basic information like title or author the book will not be found. Research data show that sales are proportional higher with the relevant amount on registered metadata.

Francisco Goyanes, Librería Calamo, Spain

Carlos Rojas, Metabooks, Mexico/Germany

Ignacio Artola, Universidad Nacional de Rio Negro, Argentina

Juan Izquierdo Brown, Riverside-Agency, Argentina

Moderator: Daniel Benchimol, Proyecto451, Argentina

15:30

Networking break

16:00

Strategies for a changing audience
Round Table

With the increasing variety of devices, leisure options have become multiple, so content has to be more focused than ever. It is not only about different segments, but segments are becoming increasingly fragmented as consumers with same interests are more and more heterogenous. For this reason, publishers should focus on strategies that reach more defined groups, accepting in many cases challenges in the creation of content.

María Inés Redoni, V&R Editoras, Argentina

Natalia Mara GinzburgEditorial Atlántida, Argentina

Catalina Lucas, Penguin Random House, Argentina

Moderator: Mónica Herrero, Consultant, Argentina

17:00

Discussing the future of bookstores in the city of bookstores
Round Table

Nowadays, constructing and maintaining a bookstore is a beautiful job full of difficulties due to the changes in the consumption habits of cultural goods and the strong competence of e-commerce. If bookstores are to keep on being the main sales channel, book trade should be reviewed. What are the chances and challenges that independent bookstores are facing to survive?

Pablo Braun, Eterna Cadencia, Argentina

Philippe Hunziker, Librería y Editorial Sophos, Guatemala

Antonio Ramírez, Librería La Central, Spain

Moderator: Francisco Goyanes, Librería Cálamo, Spain

18:00

Closing