PROGRAMME 19th JUNE

10:00

Registration

10:15

Welcome

Rodrigo García Fernández, Mexico
Centro Cultural de España en México

Marifé Boix García, Germany
Frankfurter Buchmesse GmbH

10:30

The Audiobooks are Here to Stay: Listening is as well Reading
Keynote

Although audiobooks are not a new phenomenon, it is in the last years when the format is experiencing a boom due to the possibilities that mobile devices and online platforms offer. Furthermore, audiobooks meet the needs of the new reader that apart from reading books in paper and electronic format, hears books as well.

Helena Gustafsson, Sweden
Storytel
Storytel was founded in 2005. Today, The Storytel Group is made up by two business areas: Streaming and Publishing. The streaming area offers an audiobooks and e-books subscription service under the name of Storytel. This service is currently available in Sweden, Norway, Denmark, Finland, Poland, Holland, Russia, Spain and India.

11:00

How to Participate in the Boom of Audiobooks?
Panel discussion

The fast growth of recent years in the audiobook sector is especially good news for publishing because audio is reaching “new readers—or bringing back readers who’d stopped reading”, citing male and younger consumers, in particular. What are the opportunities for publishers?

Helena Gustafsson, Sweden
Storytel

Myrna Ortega Morales, Mexico
Universidad Nacional Autónoma de Mexico
The plataforma Descarga Cultura of the UNAM is a free platform which features over 40,000 podcasts with a wide topics range as well as stories.

Carlos Puig, Mexico
Así como suena
Así como suena is an online platform that offers love, hate, crime, politics, corruption and daily life stories. It features audio stories that deal with the country and its circumstances.

Moderated by: Javier Celaya, Spain
Storytel

12:00

Coffee Break

12:30

WorkshopAudiobooks

This workshop will analyse key aspects when defining the publisher´s audiobooks strategy such as rights management, production, distribution and marketing of audiobooks.

Javier Celaya, Spain
Storytel

Storytel was founded in 2005. Today, The Storytel Group is made up by two business areas: Streaming and Publishing. The streaming area offers an audiobooks and e-books subscription service under the name of Storytel, which is available  in Sweden, Norway, Denmark, Finland, Poland, Holland, Russia, Spain and India.

12:30

Workshop | Transformation, publishing and dissemination of e-books

This workshop will deal with best practices for conversion of e-books, e-books publishing in online shops and how to take advantage of positioning tools in the main sales channels.

Rodrigo González, Mexico
Ink-it

Ink-it is a Mexican Company that offers a complete platform for a single management of all steps of digital publishing: conversion in e-book, online distribution on the main e-book shops such as Amazon, iBooks, Google Play, Kobo or Tagus.

14:00

Lunch

15:00

How Big Data and Artificial Intelligence can help the publishing sector
Keynote

Big Data, Artificial Intelligence and Computational Linguistics contribute to increase the value of many sectors of the economy by assisting them in their transformation to face up to the challenges of the digital era. How do algorithms impact on cultural industries and more specifically on the book industry? Research and analysis on reader behaviour is a key factor in the publishing business. The use of technologies enables to obtain a more qualitative and emotional knowledge of the reading experience that can have a positive influence in the decision-making and enables customized recommendations.

Marc Santandreu, Spain
Tekstum
Tekstum is a Barcelona-born startup focused on analysis and creation of algorithms algorithm that takes all the guesswork out of deeply understanding customer opinions. Their technology identifies, measures and analyzes the feelings of readers in real time.

15:30

Analysis of User Behavior- Adapting the Strategy of The Company
Panel discussion

What is bought and what is read? What do the readers think? Which are the new publications in the distribution channels? The correct analysis of data is essential in order to create an efficient and specific market strategy. To select the reader´s data and the knowledge of their interests is important to be able to identify the prospect clients and to improve the quality of content

Marc Santandreu, Spain
Tekstum

David Peman, Mexico
Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.

Myriam Vidriales, Mexico
Grupo Planeta
Planeta is one of the leading publishers in the Spanish speaking book market. Its Mexican branch features 29 imprints covering almost all segments.

Diego Echeverría, Mexico
Ink-it
Ink-it is a Mexican Company that offers a complete platform for a single management of all steps of digital publishing: conversion in e-book, online distribution on the main e-book shops such as Amazon, iBooks, Google Play, Kobo and Tagus among others.

Moderator: Álvaro Jasso, Mexico
Libros Malaletra
Libros Malaletra is an independent Publisher specialized in digital books that seeks to generate a dialogue between different disciplines and connect them through their audiences with the support of digital distribution. It aims at improving the distribution of authors across the region and putting on the map what is done in this realm in different regions.

16:30

How to Reach Young Readers? – New Strategies in Children´s and YA Literature
Panel discussion

Children´s and YA books are a continuing and reliable source of income partly because of innovative projects and creative illustrators. But, how can reading awake more interest? How can children ande young readers be reached? How to get visibility of children’s books in the media? How to get to those whose language and ways of interacting between the real world and the virtual sphere are natural to them?

Babar Baig, Denmark
WriteReader
Founded in 2012, WriteReader is a unique digital learning platform where children from age 3–10 can learn to read by writing and publish small digital books. Today WriteReader is sold in more than 40 countries and children have globally in total created more than 1 million books with WriteReader.

Gastón García, México
Secretaría de Cultura / Feria Internacional Infantil y Juvenil
Secretaría de Cultura is one of the federal state secretaries in Mexico. It organises the International Children and Young adult Book Fair, focused on the promotion of reading among children and teenagers. This book fair offers a meeting forum with prestigious and renowned authors, researchers, scholars, specialists and other profiles interested in children’s and YA literature.

Irma Ibarra, México
Ediciones SM
SM is a leading education publisher in the Spanish speaking markets. It has launched Loran, a reading booster that strengthens the experience with texts – inside and outside the school – combining different elements that turn reading into a ludic, pleasant and challenging experience.

Moderación: Cecilia Espinosa, México
Fundación SM
The Fundación SM is an non-profit educational institution focused on the development of different projects: education, research, teachers training, intervention in difficult social contexts. Their quality and equity criteria have been adapted according to the needs identify by experts in this area.

17:30

Closing 

*All parts of the programme will have a simultaneous translation