PROGRAMME 20th JUNE

10:00

Registration

10:15

Welcome

Rodrigo García Fernández, Mexico
Centro Cultural de España en México

Marifé Boix García, Germany
Frankfurter Buchmesse GmbH

10:30

Open Access. How to obtain benefits from content and transmit knowledge?
Keynote

Open Access publications are an essential part of the academic publications environment. However, it might often represent a problem for the traditional publishing houses since it is not always easy to get enough benefits and revenues and create quality contents. Which strategies can be followed in this sense in order to make both models compatible?

Sven Fund, Germany
fullstopp
fullstopp is a consulting company focused on the optimization, transformation and modernization of the publishing companies. Its purpose lies in setting it up for the future.

11:00

Open Access – The case of University Presses
Panel discussion

Open Access means a rich source of scientific knowledge available free of charge for the users. While universities try to ensure that the costs of academic publications do not increase, authors and publishers want to get benefits out of the content. How can we reach the balance between accessible knowledge and at the same time guarantee that the author is paid?

Lara Mainville, Canada
University of Ottawa Press
UOP is also North America’s only fully bilingual university press and oldest French-language university press. Founded in 1936 as Les Éditions de l’Université d’Ottawa, UOP has published ever since more than 1100 monographs and edited volumes. Since 2009, simultaneously releases both print and digital versions for every new title, and has curated a significant open access collection.

Juan Felipe Córdoba, Colombia
Universidad del Rosario
The University Press of Universidad del Rosario is focused on high quality scholarly publications, especially on research and teaching topics. It pays special attention to the quality, the distribution and marketing of their publications. It features a wide catalogue of open access titles.

Guillermo Chávez, Mexico
UNAM
The Universidad Nacional Autónoma de México is the largest university in Latin America and one of the most important university press publishers in the continent. The university has been pioneering in the promotion of Open Access since the 90s, developing different projects for free distribution and search of academic and scientific content.

Moderación: Sven Fund, Germany
fullstopp

12:00

Coffee Break

12:30

WorkshopImplementing Open Access – Understanding OA for your Business strategy

The workshop will help academic publishers to develop their own Open Access business strategy by providing insights into key approaches and levers.

Philipp Hess, Germany
Knowledge Unlatched
Knowledge Unlatched (KU) offers free access to scholarly content for every reader across the world. Our online platform provides libraries worldwide with a central place to support Open Access models from leading publishing houses and new OA initiatives. It also shows how to generate income from Open Access.

12:30

Workshop | Transformation, publishing and dissemination of e-books

This workshop will deal with best practices for conversion of e-books, e-books publishing in online shops and how to take advantage of positioning tools in the main sales channels.

Rodrigo González, Mexico
Ink-It
Ink-it is a Mexican Company that offers a complete platform for a single management of all steps of digital publishing: conversion in e-book, online distribution on the main e-book shops such as Amazon, iBooks, Google Play, Kobo or Tagus.

14:00

Lunch

15:00

How do Bookstores re-new themselves?
Panel discussion

Over 50% of bookstores in Mexico are traditional stores. Moreover, they are concentrated in the state of Jalisco and Mexico City. In many European countries there are more bookstores than publishing houses. It is important to stay up-to-date in order to be more competitive. Some bookstores seek new ideas to reform spaces and work on new projects with a wide cultural offer. Other bookstores acquire new positions with digital services. Sometimes they create a network to become more relevant. In all these proposals it is important to have access to the metadata of the books.
How do these bookstores position themselves, what kind of projects do they have and how do they go through renewals in order to keep on attracting audience in times of online sales?

Rodrigo Pérez Porrúa, Mexico
Librerías Porrúa
With more than 30 branches, it is one of the largest bookstores in Mexico as well as one of the oldest. Its first bookstore was established in 1910. Shortly afterwards, a publishing house was be likewise created. It has remained one of the most important bookstores ever since and it is a a reference in its bid for innovation and change.

Maya Flandin, France
Syndicat de la Librairie Française
The Syndicat de la Librairie Française is the trade organisation of 600 bookstores of all sizes and segments in whole France. It is considered to be the representative organization by all public powers and other experts of the sector. It carries out different activities such as social activities, distribution and marketing.

Sandra Schüssel, Germany
MVB- Marketing und Verlagsservice des Buchhandels GmbH
The MVB is the leading provider marketing and publishing services. It is responsible for the German ISBN Agency and it publishes the branche magazines Buchjournal and Börsenblatt. It has also developed the technology on which is based the Books-in-Print index VLB that has been recently implemented in Brazil under the name of Metabooks.

Moderated by: Tomás Granados, Mexico
Grano de Sal / Libros sobre Libros

It is a collection of the Fondo de Cultura Económica that offers to professionals of the book industry, under a imprint and sysmetically, practical tools for the daily realisation of their tasks as well as reflections on the reach and limits of their work.
Grano de Sal is his own publishing project which shall be launched in 2017.

16:00

Online Rights Strategies – buying and selling in the virtual sphere
Key Note

The backlist is an unattended revenue stream that generally is not commercialized because the promotion-related marketing resources are normally focused on the new releases of the year.
How can these publications be profitable? How can the rights sales be automatized? IPR License is a platform that offers international discoverability, as well as the possibility to negotiate rights efficiently through tools and services reducing costs at the same time.

Thomas Minkus, USA
IPR License
IPR is an English speaking platform that enables rights selling and buying on a global level thanks to its web tool. It also allows to manage available rights in the publishing houses in a more organized manner.

16:30

Business Model Creation for Content
Panel discussion

Publishers work in a constantly evolving and competitive environment. That is why it is necessary to look for new ways of adapting to the challenges of the publishing sector. The use of technology offers major advantages related to cost reduction, the possibility to increase international visibility, other distribution channels, printing time limits reduction, etc. Several companies from the publishing sector have opted for some innovative business models such as print on demand, digital distribution, subscription based models and the use of apps.

Juan Murillo, Costa Rica
Lanzallamas
Ediciones Lanzallamas was founded in 2009 in Costa Rica with the goal of publishing innovative literary narrative (novels, short stories) for the Central American market. It is currently evolving into a global distribution publisher for the Spanish speaking market.

Pablo Laurino, Argentina
Publica.la
Publica.la es is a tool for authors and publishers that enables to create an online shop and library in a very simple and fast process, without any big investment and technical knowledge. It also allows to sell titles online.

Thomas Minkus, IPR License, USA

Moderación: José Ignacio Echevarría, Mexico
Sitesa / Grupo Iberoamericano de Editores
With its long path in the Mexican book market, he supports initiatives such as the social network El Librero de Gutenberg.

17:30

Closing and cocktail 

* Todas las partes del programa dispondrán de un servicio de traducción simultánea