David Peman is the representative of Bookscan Mexico – the Mexican branch of the global market research Nielsen consultancy companies. David, who moved from his home country Spain to Mexico, worked for Grupo Planeta in Spain from the beginning of his career. Then, he moved to GFK, one of the largest market research companies worldwide, where he oversaw the books and entertainment department. He spent 9 years working here and he became a real specialist in book market research and digital marketing for the Spanish speaking area. As a result of this, David has been helping publishers and booksellers to make better decisions for over 10 years.