Dorothea Martin studied Theatre but soon started to experiment with social media, live communication (research studies), concept design (internship at insglück) and finally co-founded her own indie story label Das wilde Dutzend together with Simone Veenstra. They started together in 2009/10 creating transmedia storyworlds around beautifully illustrated books. Through her work there she knew Patrick Möller and founded transmedia storytelling network and agency imaginary friends. They have developed campaigns and experiences for a diverse range of media companies like Carlsen, ufa lab, Luchterhand, S. Fischer Verlage, Diogenes, Warner Bros, and Egmont. At Egmont she worked as Head of Digital Media before moving on to native mobile storytelling startup oolipo AG as Head of Content.
Read here the interview with Dorothea Martin.