8:30

Registration

9:00

Opening

Marifé Boix García, Frankfurt Book Fair, Germany

09:20

Opening Conference: Medellin, city of innovation

Juan Luis Mejía, Rector Universidad
EAFIT, Colombia

09:45

Content: New creation models and recent media for consumers

From TV to tablet, from books to phones, content production has changed and has adapted to new consumer platforms. How do new formats affect content production? What happens with content quality?

Pablo Arrieta, Xpectro, Colombia

Larry Downs, SVP Spanish Language en HarperCollins, USA

Moderator: Sergio Pavarini, Journalist, Brazil

10:30

The need for high-quality teaching material

Research has shown that high-quality reading material can help children’s thinking process. In order to offer better education to children, we have to make a choice on which materials should be used in printed medium and which should be used in digital format but mostly upon the benefits linked to each type of reading. These are critical decisions. For this purpose we have to consider the availability, the accessibility and the costs for each type of material. Likewise, educators need to develop good practices using the most suitable materials. There are many attractive options but how do we identify the best ones?

Junko Yokota, Center for Teaching through Children’s Books, USA

11:30

Technology in Education, is it always an advantage?

What are the risks of technology when it is implemented incorrectly? This presentation deals with the possible dangers of technology in the education in the light of recent research both in Poland and in US that shed light on the growing gap between the children and lack of proven learning outcomes.

Jolanta Galecka, Young Digital Planet, Poland

12:30

Virtual and physical libraries: challenges and possibilities

Use of libraries and their role in a world dominated by technological devices and digital content. Do mobile devices contribute to awaken the taste for reading? How can digital libraries reach more readers? How can the actual space of libraries get connected to these new possibilities? How can libraries still function as content depository?

Manuel Gil, Consultor Editorial, Spain

Malgorzata Lisowska, Universidad del Rosario, Colombia

Alexis de Greiff, Biblioteca Luis Ángel Arango, Colombia

Moderadora: María Cristina Restrepo, Writer, Linguist and Historian, Colombia

13:00

Lunch

14:00

Market Strategies – getting higher with different formats

How to produce content in Spanish in a vast market that is diverse in both digital and print format, at the same time. Has the diversity of the Spanish market an impact on the digital book selling strategy? ¿How should book production be in this market? Is there any point in carrying on with the concept of “book” in such a fragmented digital market? Should a book be firstly produced in a print format and then transformed into digital or should the production of both formats be carried out simultaneously? Are those two different processes?

Larry Downs, SVP Spanish Language at HarperCollins, USA

14:30

Digital distribution and strategy. Challenges and possibilities for the publisher

What are the possibilities available for publishing, offering and monetizing content in such a vast network? What can be said about points of sale where metadata and technological platforms are one of the keys for promotion? What are the possibilities for the publisher to develop a promotion and direct sales strategy? Find out how transnational companies and small-size publishers have done this. Discover who is working with new management systems and developing new opportunities for digital content. The digital uncertainty will turn out into an opportunity for your publishing projects.

Sameer Shariff, Impelsys Inc., India

Jaime Ivan Hurtado, Hipertexto, Colombia-Mexico

15:15

In TIC we trust

Natalia Zuluaga, MinTic, Colombia

15:45

Content: generation vs. consumption

Publishers are good generating high quality contents but have trouble with sales because of their reduced number of specialized readers. How can university presses become generators of high quality content and offer them to a wider public and different platforms?

Camilo Ayala, UNAM, Mexico

16:45

New business models on the web

How to deal with disruption: lessons from the inside of the publishing industry.

Michael Ross, Enciclopedia Britanica, USA

17:15

Without friction: cultural networks and digital zones

Juan Luis Suarez, Culture Plex, Canada

17:45

Cities and educational citadels, the innovative proposal of Antioquia

Jessica Stephenson, Subsecretary of parks and educational citadels, Secretary of Education, Department of Antioquia, Colombia